Social media marketing has been growing steadily over the last few years, and many creative people have leveraged its potential. Today, social media influencers earn mouth-watering amounts just by endorsing specific products. Fundamentally, social media influencers are 21st-century brand ambassadors. However, most seasoned social media influencers do not know that influencer marketing comes with its legal issues. If you ignore the aspects, you open yourself to a plethora of legal liabilities, which only a seasoned lawyer can assist. Here are key reasons you need to work with a lawyer as a social media influencer.
Review Your Contract
Agreeing to endorse products and services through your social media accounts without a contract is a recipe for disaster. Sadly, some influencers have fallen victim to this and ended up with the short end of the stick regarding payments. Even if you have a written contract with a brand, you need a professional to help you review it. A lawyer experienced in social media marketing is well placed to peruse your contract in detail. It will help you understand the rights and liabilities of pushing a product via your social media platforms.
Understand Genuine Representations
As a social media influencer with thousands or even millions of followers, brands will approach you to endorse their products in exchange for money. Usually, you are expected to test the product before you share its pros and cons with your audience. Unfortunately, some influencer marketers opt to review a product even before using it within the required duration. While your reviews might be innocent, they could be considered an insincere portrayal of a product, which your followers and a company's customers will rely on. Therefore, if you are caught representing opinions or preferences based on nothing more than your desire to profit monetarily, you may have to deal with legal liabilities. Working with a good lawyer through your influencer marketing profession ensures that you understand the importance of genuine representation of consumer products and services.
Conduct Background Check
How well do you know the brand, product, or service you want to endorse or advertise? For instance, does a teeth whitening toothpaste do what it is supposed to? Does proper and authentic evidence back the claims? You must understand such pertinent questions before advertising products to your following. A good lawyer will help you conduct background checks and retrieve crucial information about a brand and products. Ultimately, it enables you to make informed decisions and avoid legal liabilities. Remember, ignorance is not an excuse.